To celebrate the launch of Clarks new ‘Back to School’ range, I thrust international footballer Raheem Sterling back into the happy chaos of a primary school classroom. The result was a witty, memorable social campaign that rocketed the brand top of mind with millennial parents.

Raheem loved the concept and with limited time with the kids, he took on the role instantly. I couldn’t believe how much content we managed to capture - naturally we had to make a long-form version. But for bite size snacking, check out the tiktok campaign below.

With over 27 million organic views, across a range of huge publications and no media spend, The campaign drew over 10,000 website visits in its first week and a sales uplift of 165%.